What is Google Ad Manager? Difference between the Google Ads and Google Ad Manager.

Hi friends, I am sharing New topic with you may be it's old for you but It's new for me. Before any know of Google Ad Manager, I always think Google Ads and Google Ad Manager are same, But not both are different platform. Your know only increase when you have face problem or find solution same with me in the case of Google Ads and Google Ad Manager. I have done research work and got the information about the both and understand the difference between the Google Ads and Google Ad Manager. According to me that information is important so I want to share with you. So Lets start what is Google Ad and Google Ad Manager. 

Google Ads

Every one is aware about the Google Ads. It is advertising platform developed by Google. Old name of Google ads was Google Ad-words. Most of people more about Google Ads compare to me. Google Ads is Google free tool with the help of them we can run ads. Simple steps to sign up account no need to spend any money for signup only pay when your customers take action means any one click on your ad or visit website through ads. Different types of ads you can run on this platform like Display ads, search ads, YouTube ads, Shopping and Email ads etc. All I have explain are technical part in layman language Google Ads show when you search any keyword on search engine show top results.  My aim to share difference between the Google Ads and Google Ad Manager. 

Google Ad Manager

Google Ad Manager use for large publishers who have significant direct sales. Now the question arise Google Ad Manager is free tool like Google Ads? Two type of Google Ad Manager account for small business it is free and Ad Manager 360 is paid version. Only difference between the paid and free is accessing features. Free version has limited features but works well for small to medium-sized businesses.  With the help of Ad Manager you can generate more ad revenue, protect their users and advertisers, and grow their businesses. Ad Manager provides granular controls and supports multiple ad exchanges and networks, including Ad-sense, Ad Exchange, third-party networks, and third-party exchanges.

Difference between the Google Ad and Google Ad Manager

1. Google Ads tool free tool only you can pay when customer click any ad. Google Ad Manager both version available free as well as paid. Paid version have full feature compare to free. 

2. Google Ads platform best for advertiser focused. Google Ad Manager Publisher end of the online advertising ecosystem.

3. Google Ads Manage ads like display, search, shopping ads. Google Ad Manager central place to monetize all of your inventory types such as live streams, connected TVs and Accelerated Mobile Pages. (websites, mobile apps, videos, or games)[rel]

In the end I can say if you get any information through my blog please comment and also suggest me the next topic you want to know more information. 

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How to Change or Remove Custom Url in Youtube channel? Why is important to optimize Custom URL?

Today's era YouTube is most popular social media channel. People mostly like video content because video content easily understand. It is platform where you can get useful information related to study, entertainment, cooking and news etc. YouTube is popular when the Jio 4G internet come in existence because Jio provide 1 year free internet services and best speed provide for videos.  When the youtube is popular many people make video related to personal or informative like study, cooking, fitness, travelling etc. Mostly people search those topics. Your channel is popular only when you upload video regularly on the proper time. If people like your video content they always wait for your new video. Through videos mostly people earn money if your channel is most popular or your content is upto the audience requirement. Now the question arise when the earning is start. 

When you channel have 1,000 subscribers and 4,000 hours of watch time. Then your channel start Monetisation. 

How to change Custom URL in YouTube. 

Mostly people face problem how to change custom URL or make custom URL in YouTube channel So I have decided to share this blog for help those who don't know about how to change custom Url why is important and benefits of Custom Url. 

1. Custom Url define your channel like you can write about our services or channel name.

2. Custom Url only possible when your channel  Have 100 or more subscribers.

3. Channel be at least 30 days old.

4. Have an uploaded profile picture.

5. Have an uploaded banner image.

When you create your YouTube channel you get only channel ID - a 24-character. When your channel full-fill above requirement then you will make the custom URL. 

Set up a custom URL[rel]

Sign in to YouTube Studio.

From the left Menu, select Customization and then Basic info.

Under Channel URL, click Set a custom URL for your channel. 

You can choose the suggested custom URL based on your channel name or add extra letters or numbers to make your custom URL unique. 

Click PUBLISH, then Click CONFIRM to confirm your custom URL.

Remove custom URL [rel] 

Sign in to YouTube Studio.

From the left Menu, select Customization and then Basic info.

Under your current custom URL, click DELETE. 

Under About, click your custom URL. 

Click Remove, then click Remove again to confirm you want to delete your URL. It may take a few days for the previous URL to deactivate.

Why is important to optimise Custom URL?  

Many channel available on YouTube if your channel url is optimisation then more chance to get rank on YouTube and get more traffic. In the End I can say YouTube is also popular because of voice search for kids . 

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