What is Google Ad Manager? Difference between the Google Ads and Google Ad Manager.

Hi friends, I am sharing New topic with you may be it's old for you but It's new for me. Before any know of Google Ad Manager, I always think Google Ads and Google Ad Manager are same, But not both are different platform. Your know only increase when you have face problem or find solution same with me in the case of Google Ads and Google Ad Manager. I have done research work and got the information about the both and understand the difference between the Google Ads and Google Ad Manager. According to me that information is important so I want to share with you. So Lets start what is Google Ad and Google Ad Manager. 

Google Ads

Every one is aware about the Google Ads. It is advertising platform developed by Google. Old name of Google ads was Google Ad-words. Most of people more about Google Ads compare to me. Google Ads is Google free tool with the help of them we can run ads. Simple steps to sign up account no need to spend any money for signup only pay when your customers take action means any one click on your ad or visit website through ads. Different types of ads you can run on this platform like Display ads, search ads, YouTube ads, Shopping and Email ads etc. All I have explain are technical part in layman language Google Ads show when you search any keyword on search engine show top results.  My aim to share difference between the Google Ads and Google Ad Manager. 

Google Ad Manager

Google Ad Manager use for large publishers who have significant direct sales. Now the question arise Google Ad Manager is free tool like Google Ads? Two type of Google Ad Manager account for small business it is free and Ad Manager 360 is paid version. Only difference between the paid and free is accessing features. Free version has limited features but works well for small to medium-sized businesses.  With the help of Ad Manager you can generate more ad revenue, protect their users and advertisers, and grow their businesses. Ad Manager provides granular controls and supports multiple ad exchanges and networks, including Ad-sense, Ad Exchange, third-party networks, and third-party exchanges.

Difference between the Google Ad and Google Ad Manager

1. Google Ads tool free tool only you can pay when customer click any ad. Google Ad Manager both version available free as well as paid. Paid version have full feature compare to free. 

2. Google Ads platform best for advertiser focused. Google Ad Manager Publisher end of the online advertising ecosystem.

3. Google Ads Manage ads like display, search, shopping ads. Google Ad Manager central place to monetize all of your inventory types such as live streams, connected TVs and Accelerated Mobile Pages. (websites, mobile apps, videos, or games)[rel]

In the end I can say if you get any information through my blog please comment and also suggest me the next topic you want to know more information. 

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What is Search Query or keywords? How We select keywords? What factors in mind before select the keywords?

 Today's era is internet marketing world, due to more uses of gadgets, online shopping and services play vital role in every person life. Now the question arise many website available on internet, which website show on Top 10 searches, when enter any words on the Search Engine. How to know this website provide best services or best fit for customer query.I provide complete explains in this blog.

1. What is search Query?

Search query in layman language is words or technical language we can say keywords. Exactly what we enter in search engine after that search engine show results. For example I want to buy a gift for some one then my search query or keywords is "Best Gift Shop", Then Search Engine show results relates to "Best Gift Shop" and you can check the reviews already visit customer or buy product accordingly.  

When we enter keywords in Search Engine then Google bots pick the information and show related information to your search query. Search engine have some guidelines base on that show results. Some filter also available the search engine that's why show correct results. Day by day more improves occur at the back end of the search engine so, customer believe search results. Now the Time is Artificial intelligence voice search is also popular and show correct result.

2. Why keywords is important in SEO? 

Base on keywords Search engine show results. I have explain in above. Now the question how effect the keyword in SEO ranking. keywords ranking depend on the SEO on page and off page factors. On page is one time task some changes in the website back-end structures, So we can make website SEO friendly. Keywords also play vital role in on page and off page both of them. 

3. How effect the keyword research SEO

We optimisation website base on keywords research. Meta Title and description base on keywords, Image Alt tag base on the keywords. Website off page task totally base on the keywords. Blog writing, every day off page activities like social bookmarking, image sharing, Micro blogging, every task we need keywords base on keywords we write description and promote them. 

4. How to select keywords or research keywords 

Before keywords research need some factors in mind. So we achieve client ranking Goal.  

•  keywords always related to the search query of user, means keywords think about like a user and choose accordingly. 
•  Don't use short term keywords. Like "Cosmetic"
• Check the location where client provide services or product and choose keywords accordingly Like "Cosmetic shop Chandigarh". Because, local target search show best results. 
• Check the competitions and monthly search volumes of the keywords. Competitions tell about the audience choose.
• Keywords always depend upon services or product base. 
• Use long tail keywords 3-4 words
• Check the Google Trends of keywords. 

In the end of this blog. I have shared my view base on my best knowledge. if you have some other points please share with me Also shared next topic name in comment so I can write new blog according to your requirement.

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