Today, I am sharing information about content marketing. How does content marketing attract audiences? In the following, I will explain everything about content marketing. So you can understand the importance of content marketing for your business or services. Without eye-catching and unique content, it does not attract the audience. Today's most people help generate content with AI content marketing tools. AI tools are good, but we do not depend totally on them. Sometimes we need to write some emotion, and the USP of our business and services needs content writing experts. In this blog, I am explaining how to write and promote content to increase website traffic and leads.
Funnel of Content Marketing:
Here is an example of a content marketing funnel tree that helps boost your website traffic and get more reach for your content. If you are writing content with four funnel points in mind, then that will definitely help boost your website traffic and increase the reach and audience of your website and blog.
1. Awareness:
To start any business or service, you need to generate awareness about the business or service. There are many ways businessmen promote their businesses or services, like TV advertisements, newspapers, and posters. But today's era is the digital age, and most people search on the internet to buy or sell any product or get any services. If you want to promote your business on the internet, you need to share some valuable content through blogs or video content with unique services. That will be helpful for increasing brand awareness.
2. Interest
When some audience members interact with your content, the second step is to increase interest in your services. But the majority of the audience that interacts with the awareness stage does not interact with the interest stage. In this section, audience size is smaller compared to the awareness stage; only 50% of the audience reaches this stage. To increase the interest of the audience, we need to show some offers with content. Some videos
3. Consideration
In the consideration stage, the audience also narrows to only 25% in this step. In this step, there is more chance to convert into leads. 90% of audience members convert into sales.
4. Conversion
It is the least step, and audience buys you services or products, not things. Just visit the website and buy. In this step, 15% of the audience is reached.
If you are writing content based on the four steps, then it will be helpful to boost website traffic, sales growth, and leads. Without eye-catching content, you cannot grow in digital marketing. For every job, you need content to promote your business.
How is it helpful in digital marketing?
Digital marketing is a trending topic, but without content marketing. Digital marketing is nothing. The whole process depends on the content base. Search engines crawl and index the unique content only. If you share informative and unique information, then more people will interact and get your services. Every task, like promoting social media, SEO, and PPC, needs content.
I am sharing a list of AI tools that also help to write digital marketing content. I have also used the three most common AI tools. I will explain how to login and use three of them.
1. Openai
2. Bard
3 AI writers
All the AI Tools are totally free. We only need to register at openai.com, Brad, an AI writer with a gmail ID and password. After that, you can use the AI Tool for any type of content creation. You need to give the command; all the AI tools work on the command. If you know how to write commands, then you can get unique and attractive content.
In this blog, I am saying that content plays a vital role in every business promotion and sale. We also need some AI tools, but if you can say totally depend on the AI, it is wrong and will increase the spam score of your business. To promote unique content, we need to search the audience more, write content accordingly, and help boost traffic. Thank you for reading this blog. I will try to post a blog daily with new trending topics.
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