What is Google Ad Manager? Difference between the Google Ads and Google Ad Manager.

Hi friends, I am sharing New topic with you may be it's old for you but It's new for me. Before any know of Google Ad Manager, I always think Google Ads and Google Ad Manager are same, But not both are different platform. Your know only increase when you have face problem or find solution same with me in the case of Google Ads and Google Ad Manager. I have done research work and got the information about the both and understand the difference between the Google Ads and Google Ad Manager. According to me that information is important so I want to share with you. So Lets start what is Google Ad and Google Ad Manager. 

Google Ads

Every one is aware about the Google Ads. It is advertising platform developed by Google. Old name of Google ads was Google Ad-words. Most of people more about Google Ads compare to me. Google Ads is Google free tool with the help of them we can run ads. Simple steps to sign up account no need to spend any money for signup only pay when your customers take action means any one click on your ad or visit website through ads. Different types of ads you can run on this platform like Display ads, search ads, YouTube ads, Shopping and Email ads etc. All I have explain are technical part in layman language Google Ads show when you search any keyword on search engine show top results.  My aim to share difference between the Google Ads and Google Ad Manager. 

Google Ad Manager

Google Ad Manager use for large publishers who have significant direct sales. Now the question arise Google Ad Manager is free tool like Google Ads? Two type of Google Ad Manager account for small business it is free and Ad Manager 360 is paid version. Only difference between the paid and free is accessing features. Free version has limited features but works well for small to medium-sized businesses.  With the help of Ad Manager you can generate more ad revenue, protect their users and advertisers, and grow their businesses. Ad Manager provides granular controls and supports multiple ad exchanges and networks, including Ad-sense, Ad Exchange, third-party networks, and third-party exchanges.

Difference between the Google Ad and Google Ad Manager

1. Google Ads tool free tool only you can pay when customer click any ad. Google Ad Manager both version available free as well as paid. Paid version have full feature compare to free. 

2. Google Ads platform best for advertiser focused. Google Ad Manager Publisher end of the online advertising ecosystem.

3. Google Ads Manage ads like display, search, shopping ads. Google Ad Manager central place to monetize all of your inventory types such as live streams, connected TVs and Accelerated Mobile Pages. (websites, mobile apps, videos, or games)[rel]

In the end I can say if you get any information through my blog please comment and also suggest me the next topic you want to know more information. 

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How to Change or Remove Custom Url in Youtube channel? Why is important to optimize Custom URL?

Today's era YouTube is most popular social media channel. People mostly like video content because video content easily understand. It is platform where you can get useful information related to study, entertainment, cooking and news etc. YouTube is popular when the Jio 4G internet come in existence because Jio provide 1 year free internet services and best speed provide for videos.  When the youtube is popular many people make video related to personal or informative like study, cooking, fitness, travelling etc. Mostly people search those topics. Your channel is popular only when you upload video regularly on the proper time. If people like your video content they always wait for your new video. Through videos mostly people earn money if your channel is most popular or your content is upto the audience requirement. Now the question arise when the earning is start. 

When you channel have 1,000 subscribers and 4,000 hours of watch time. Then your channel start Monetisation. 

How to change Custom URL in YouTube. 

Mostly people face problem how to change custom URL or make custom URL in YouTube channel So I have decided to share this blog for help those who don't know about how to change custom Url why is important and benefits of Custom Url. 

1. Custom Url define your channel like you can write about our services or channel name.

2. Custom Url only possible when your channel  Have 100 or more subscribers.

3. Channel be at least 30 days old.

4. Have an uploaded profile picture.

5. Have an uploaded banner image.

When you create your YouTube channel you get only channel ID - a 24-character. When your channel full-fill above requirement then you will make the custom URL. 

Set up a custom URL[rel]

Sign in to YouTube Studio.

From the left Menu, select Customization and then Basic info.

Under Channel URL, click Set a custom URL for your channel. 

You can choose the suggested custom URL based on your channel name or add extra letters or numbers to make your custom URL unique. 

Click PUBLISH, then Click CONFIRM to confirm your custom URL.

Remove custom URL [rel] 

Sign in to YouTube Studio.

From the left Menu, select Customization and then Basic info.

Under your current custom URL, click DELETE. 

Under About, click your custom URL. 

Click Remove, then click Remove again to confirm you want to delete your URL. It may take a few days for the previous URL to deactivate.

Why is important to optimise Custom URL?  

Many channel available on YouTube if your channel url is optimisation then more chance to get rank on YouTube and get more traffic. In the End I can say YouTube is also popular because of voice search for kids . 

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What is Google Analytic 4? What is the difference between the Universal Google Analytic and Google Analytic 4?

I am come with new blog, My aim to enhance your skill as Digital Marketing Expert. So, I choose Latest and most trending topic Google Analytic 4.

Before explain GA4, I explain what is Google Analytics, when come in existence, uses, and how help full for Digital marketing point of view. 

Google Analytic is Google free tool in layman language can say GA help to track the website traffic and show reports. It's Google free and most popular tool come Existence in November 14, 2005. Google have done many changes to make more user friendly according to the latest trends and Customer point of view. Today's mobile uses increase so need to track mobile data, So, Google implement new version Called Google Analytic 4 which includes property both of web + App no need to install different tool for app that's why more useful. 

Google Analytic is very big tool I can not explain in single blog. I am just share brief summery how to setup and check traffic make report all about GA.Google analytic tell about the where come from traffic like traffic from referral link, social media or direct search. With the help of we easily understand the 

How to set up code Universal and GA4

1. Universal GA: 

Sign up with Email.

Add your website 

Get tracking Code Like that (UA-097799000)  

Need to add this on the website through plugin or directly added to the theme header section depend upon the you. 

2. Google analytic 4 

Same process follow only change the way of tracking code, Now the Tracking code call Data-streams because it's include Web+app tracking Feature. GA 4 provide GTM feature code like that (GTM-PN2KHN5) 

When we Get Google Analytic code now the question where we can add this code. If your website in word-press then you can install plugin otherwise you can add whole script in header file. 

Difference between the Universal Google Analytic and Google Analytic 4

1. Google Analytic 4 is new version of Universal Analytic. 16th March 2022, Google announced that it will start sun-setting Universal Analytics from July 2023.[ref]

2.  GA 4 working base on the measurement model which we use. Universal GA Base on the sessions and page-views.

3. GA4 uses a measurement based on events and parameters. Universal GA Base on the page-view, event, social and user timing. 

4. GA4 have no category, action, or label. Universal GA event has a category, action and label and is its own hit type.

5. GA4 automatically create page session, page views and events when you can install the GA4. That is new feature in GA4. 

Google Analytic is best free tool and you can track your website over all status like page views which country person most like your website. It's very big tool difficult to explain in one blog. Google done changes day by day according to the requirement of the user point of views. All tool changes not affect your website traffic, But the SEO Algorithm changes mostly affect your website. In the end this blog my main motive provide some base information about the GA4.    

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What is Search Query or keywords? How We select keywords? What factors in mind before select the keywords?

 Today's era is internet marketing world, due to more uses of gadgets, online shopping and services play vital role in every person life. Now the question arise many website available on internet, which website show on Top 10 searches, when enter any words on the Search Engine. How to know this website provide best services or best fit for customer query.I provide complete explains in this blog.

1. What is search Query?

Search query in layman language is words or technical language we can say keywords. Exactly what we enter in search engine after that search engine show results. For example I want to buy a gift for some one then my search query or keywords is "Best Gift Shop", Then Search Engine show results relates to "Best Gift Shop" and you can check the reviews already visit customer or buy product accordingly.  

When we enter keywords in Search Engine then Google bots pick the information and show related information to your search query. Search engine have some guidelines base on that show results. Some filter also available the search engine that's why show correct results. Day by day more improves occur at the back end of the search engine so, customer believe search results. Now the Time is Artificial intelligence voice search is also popular and show correct result.

2. Why keywords is important in SEO? 

Base on keywords Search engine show results. I have explain in above. Now the question how effect the keyword in SEO ranking. keywords ranking depend on the SEO on page and off page factors. On page is one time task some changes in the website back-end structures, So we can make website SEO friendly. Keywords also play vital role in on page and off page both of them. 

3. How effect the keyword research SEO

We optimisation website base on keywords research. Meta Title and description base on keywords, Image Alt tag base on the keywords. Website off page task totally base on the keywords. Blog writing, every day off page activities like social bookmarking, image sharing, Micro blogging, every task we need keywords base on keywords we write description and promote them. 

4. How to select keywords or research keywords 

Before keywords research need some factors in mind. So we achieve client ranking Goal.  

•  keywords always related to the search query of user, means keywords think about like a user and choose accordingly. 
•  Don't use short term keywords. Like "Cosmetic"
• Check the location where client provide services or product and choose keywords accordingly Like "Cosmetic shop Chandigarh". Because, local target search show best results. 
• Check the competitions and monthly search volumes of the keywords. Competitions tell about the audience choose.
• Keywords always depend upon services or product base. 
• Use long tail keywords 3-4 words
• Check the Google Trends of keywords. 

In the end of this blog. I have shared my view base on my best knowledge. if you have some other points please share with me Also shared next topic name in comment so I can write new blog according to your requirement.

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