What is Google Analytic 4? What is the difference between the Universal Google Analytic and Google Analytic 4?

I am come with new blog, My aim to enhance your skill as Digital Marketing Expert. So, I choose Latest and most trending topic Google Analytic 4.

Before explain GA4, I explain what is Google Analytics, when come in existence, uses, and how help full for Digital marketing point of view. 

Google Analytic is Google free tool in layman language can say GA help to track the website traffic and show reports. It's Google free and most popular tool come Existence in November 14, 2005. Google have done many changes to make more user friendly according to the latest trends and Customer point of view. Today's mobile uses increase so need to track mobile data, So, Google implement new version Called Google Analytic 4 which includes property both of web + App no need to install different tool for app that's why more useful. 

Google Analytic is very big tool I can not explain in single blog. I am just share brief summery how to setup and check traffic make report all about GA.Google analytic tell about the where come from traffic like traffic from referral link, social media or direct search. With the help of we easily understand the 

How to set up code Universal and GA4

1. Universal GA: 

Sign up with Email.

Add your website 

Get tracking Code Like that (UA-097799000)  

Need to add this on the website through plugin or directly added to the theme header section depend upon the you. 

2. Google analytic 4 

Same process follow only change the way of tracking code, Now the Tracking code call Data-streams because it's include Web+app tracking Feature. GA 4 provide GTM feature code like that (GTM-PN2KHN5) 

When we Get Google Analytic code now the question where we can add this code. If your website in word-press then you can install plugin otherwise you can add whole script in header file. 

Difference between the Universal Google Analytic and Google Analytic 4

1. Google Analytic 4 is new version of Universal Analytic. 16th March 2022, Google announced that it will start sun-setting Universal Analytics from July 2023.[ref]

2.  GA 4 working base on the measurement model which we use. Universal GA Base on the sessions and page-views.

3. GA4 uses a measurement based on events and parameters. Universal GA Base on the page-view, event, social and user timing. 

4. GA4 have no category, action, or label. Universal GA event has a category, action and label and is its own hit type.

5. GA4 automatically create page session, page views and events when you can install the GA4. That is new feature in GA4. 

Google Analytic is best free tool and you can track your website over all status like page views which country person most like your website. It's very big tool difficult to explain in one blog. Google done changes day by day according to the requirement of the user point of views. All tool changes not affect your website traffic, But the SEO Algorithm changes mostly affect your website. In the end this blog my main motive provide some base information about the GA4.