What is Google Analytic 4? What is the difference between the Universal Google Analytic and Google Analytic 4?

I am come with new blog, My aim to enhance your skill as Digital Marketing Expert. So, I choose Latest and most trending topic Google Analytic 4.

Before explain GA4, I explain what is Google Analytics, when come in existence, uses, and how help full for Digital marketing point of view. 

Google Analytic is Google free tool in layman language can say GA help to track the website traffic and show reports. It's Google free and most popular tool come Existence in November 14, 2005. Google have done many changes to make more user friendly according to the latest trends and Customer point of view. Today's mobile uses increase so need to track mobile data, So, Google implement new version Called Google Analytic 4 which includes property both of web + App no need to install different tool for app that's why more useful. 

Google Analytic is very big tool I can not explain in single blog. I am just share brief summery how to setup and check traffic make report all about GA.Google analytic tell about the where come from traffic like traffic from referral link, social media or direct search. With the help of we easily understand the 

How to set up code Universal and GA4

1. Universal GA: 

Sign up with Email.

Add your website 

Get tracking Code Like that (UA-097799000)  

Need to add this on the website through plugin or directly added to the theme header section depend upon the you. 

2. Google analytic 4 

Same process follow only change the way of tracking code, Now the Tracking code call Data-streams because it's include Web+app tracking Feature. GA 4 provide GTM feature code like that (GTM-PN2KHN5) 

When we Get Google Analytic code now the question where we can add this code. If your website in word-press then you can install plugin otherwise you can add whole script in header file. 

Difference between the Universal Google Analytic and Google Analytic 4

1. Google Analytic 4 is new version of Universal Analytic. 16th March 2022, Google announced that it will start sun-setting Universal Analytics from July 2023.[ref]

2.  GA 4 working base on the measurement model which we use. Universal GA Base on the sessions and page-views.

3. GA4 uses a measurement based on events and parameters. Universal GA Base on the page-view, event, social and user timing. 

4. GA4 have no category, action, or label. Universal GA event has a category, action and label and is its own hit type.

5. GA4 automatically create page session, page views and events when you can install the GA4. That is new feature in GA4. 

Google Analytic is best free tool and you can track your website over all status like page views which country person most like your website. It's very big tool difficult to explain in one blog. Google done changes day by day according to the requirement of the user point of views. All tool changes not affect your website traffic, But the SEO Algorithm changes mostly affect your website. In the end this blog my main motive provide some base information about the GA4.    

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What is Search Query or keywords? How We select keywords? What factors in mind before select the keywords?

 Today's era is internet marketing world, due to more uses of gadgets, online shopping and services play vital role in every person life. Now the question arise many website available on internet, which website show on Top 10 searches, when enter any words on the Search Engine. How to know this website provide best services or best fit for customer query.I provide complete explains in this blog.

1. What is search Query?

Search query in layman language is words or technical language we can say keywords. Exactly what we enter in search engine after that search engine show results. For example I want to buy a gift for some one then my search query or keywords is "Best Gift Shop", Then Search Engine show results relates to "Best Gift Shop" and you can check the reviews already visit customer or buy product accordingly.  

When we enter keywords in Search Engine then Google bots pick the information and show related information to your search query. Search engine have some guidelines base on that show results. Some filter also available the search engine that's why show correct results. Day by day more improves occur at the back end of the search engine so, customer believe search results. Now the Time is Artificial intelligence voice search is also popular and show correct result.

2. Why keywords is important in SEO? 

Base on keywords Search engine show results. I have explain in above. Now the question how effect the keyword in SEO ranking. keywords ranking depend on the SEO on page and off page factors. On page is one time task some changes in the website back-end structures, So we can make website SEO friendly. Keywords also play vital role in on page and off page both of them. 

3. How effect the keyword research SEO

We optimisation website base on keywords research. Meta Title and description base on keywords, Image Alt tag base on the keywords. Website off page task totally base on the keywords. Blog writing, every day off page activities like social bookmarking, image sharing, Micro blogging, every task we need keywords base on keywords we write description and promote them. 

4. How to select keywords or research keywords 

Before keywords research need some factors in mind. So we achieve client ranking Goal.  

•  keywords always related to the search query of user, means keywords think about like a user and choose accordingly. 
•  Don't use short term keywords. Like "Cosmetic"
• Check the location where client provide services or product and choose keywords accordingly Like "Cosmetic shop Chandigarh". Because, local target search show best results. 
• Check the competitions and monthly search volumes of the keywords. Competitions tell about the audience choose.
• Keywords always depend upon services or product base. 
• Use long tail keywords 3-4 words
• Check the Google Trends of keywords. 

In the end of this blog. I have shared my view base on my best knowledge. if you have some other points please share with me Also shared next topic name in comment so I can write new blog according to your requirement.

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