What is Search Query or keywords? How We select keywords? What factors in mind before select the keywords?

 Today's era is internet marketing world, due to more uses of gadgets, online shopping and services play vital role in every person life. Now the question arise many website available on internet, which website show on Top 10 searches, when enter any words on the Search Engine. How to know this website provide best services or best fit for customer query.I provide complete explains in this blog.

1. What is search Query?

Search query in layman language is words or technical language we can say keywords. Exactly what we enter in search engine after that search engine show results. For example I want to buy a gift for some one then my search query or keywords is "Best Gift Shop", Then Search Engine show results relates to "Best Gift Shop" and you can check the reviews already visit customer or buy product accordingly.  

When we enter keywords in Search Engine then Google bots pick the information and show related information to your search query. Search engine have some guidelines base on that show results. Some filter also available the search engine that's why show correct results. Day by day more improves occur at the back end of the search engine so, customer believe search results. Now the Time is Artificial intelligence voice search is also popular and show correct result.

2. Why keywords is important in SEO? 

Base on keywords Search engine show results. I have explain in above. Now the question how effect the keyword in SEO ranking. keywords ranking depend on the SEO on page and off page factors. On page is one time task some changes in the website back-end structures, So we can make website SEO friendly. Keywords also play vital role in on page and off page both of them. 

3. How effect the keyword research SEO

We optimisation website base on keywords research. Meta Title and description base on keywords, Image Alt tag base on the keywords. Website off page task totally base on the keywords. Blog writing, every day off page activities like social bookmarking, image sharing, Micro blogging, every task we need keywords base on keywords we write description and promote them. 

4. How to select keywords or research keywords 

Before keywords research need some factors in mind. So we achieve client ranking Goal.  

•  keywords always related to the search query of user, means keywords think about like a user and choose accordingly. 
•  Don't use short term keywords. Like "Cosmetic"
• Check the location where client provide services or product and choose keywords accordingly Like "Cosmetic shop Chandigarh". Because, local target search show best results. 
• Check the competitions and monthly search volumes of the keywords. Competitions tell about the audience choose.
• Keywords always depend upon services or product base. 
• Use long tail keywords 3-4 words
• Check the Google Trends of keywords. 

In the end of this blog. I have shared my view base on my best knowledge. if you have some other points please share with me Also shared next topic name in comment so I can write new blog according to your requirement.